Flavour and fashion collide to reflect a unique retail experience

Beltane&Pop Brand / Film / Print / Digital

Inspired by the celebratory mood and artistic eccentricity of British festivals, Beltane&Pop creates a world where flavour, fashion and art collide head on.

We helped define and name an ambitious vision that sees childhood favourites updated for grown-up tastes such as hot chocolate and choux pastries, ice-pops and slushes, that offer an extraordinary treat but form only part of the experience.

A spirit of 'joyful eccentricity' acts as the foundation for all expressions of the brand, which have resulted in an immersive film, packaging, website, publications, menu systems and environments. A kaleidoscopic 'box of wonder' sits on London's Southbank, a restyled Asquith van at Spitalfields and an illuminated cabin at Kew Gardens; all form an artistic brand expression that delight customers across London.

B&P_case_study_2
B&P_case_study_1
B&P_case_study_3
B&Pop_April-09_Bigger
Icepops_final
B&Pop_April-06
B&P_case_study_4.jpg
B&Pop_April-08Bigger
B&P_icepop_menu_giff
B&Pop_April-07
B&Pop_April-12
B&P_messaging
B&Pop_April-05
B&P_website_giff_940x730