Bubble tea with a discerning taste

Biju Bubble Tea Brand / Print / Digital / Environment / Film

Biju's founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors. We developed a name and identity that capture this freshness, appealing to a more discerning audience yet also acknowledging that it's a fun experience. 

The result, Biju, is now open in Soho. The store's interior – designed by Gundry and Ducker – echoes the brand seamlessly, creating a bright, open social space. Social media has seen celebrities and bloggers rave about Biju's teas, driving up traffic at their first location; hopefully just a taste of things to come.

biju_case_studies_00
biju_case_studies_02
biju_case_studies_03
biju_case_studies_04
biju_case_studies_05
biju_case_studies_15
biju_case_studies_06
biju_case_studies_07
biju_case_studies_09
biju_case_studies_10
biju_case_studies_11
biju_case_studies_12
biju_case_studies_13
01_biju_digital
02_biju_digital