A showcase for the world's best craft
Crafts Council Digital
The Crafts Council's mission is to make the UK the best place to make, see, collect and learn about contemporary craft. This required a website that would become a destination not just for makers, but a vital hub for the sector. The process started with user-centred workshops that identified multiple and often conflicting user groups.
The organisation had accumulated an abundance of great content – largely due to being the publisher of a world-class magazine 'Crafts', which they have produced regularly for 40 years. Showcasing this content was fundamental; the result is a responsive site that organises a huge amount of content and delivers complex functionality with style and simplicity.