A luxurious residential brand, effortlessly delivered

The Heron Brand / Print / Digital / Environment
The Heron is the most outstanding residential development in the City of London. A core proposition was developed that encapsulated this –'Effortless living in the heart of The City'. Taking its cues from the world of luxury, the visual identity introduces a restrained, sophisticated colour palette, elegant typography and carefully art directed imagery.

In keeping with the luxury positioning, the brand is delivered with rigour and consistency across all marketing collateral - online, within the marketing pavilion, on an iPad app, at an overseas exhibition and across a suite of elegantly designed literature.