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A start up that rapidly became a bestseller

Deciem – Inhibitif Brand / Print / Campaign / Film
Deciem's Inhibitif minimises the need for shaving, waxing and other methods of hair removal. The brand marque has a visual link to hair reduction, and together with a blue gradient this gives Inhibitif a clean, clinical appearance. The identity was created in parallel with the brand attitude; this approach allowed the launch campaign to build up brand awareness both outdoors and in-store.

Within a few months Inhibitif was a bestselling product for one of the UK's leading retailers, partly due to Hibi, a likeable character developed by ico Design that became a firm favourite online.