Making LLA an airport of choice

London Luton Airport Brand / Print / Campaign / Environment

Rebranding an airport is no easy task. Following the approval of a major development at LLA, we were approached to create a brand that would redefine the airport in the London market and inform its future direction as a passenger-focused airport.

Working closely with the key stakeholders led to four core values that will inform all aspects of the brand. These are expressed in the simplicity and dynamism of the new visual identity which is a clear statement of intent of the airport's bold ambition for the future. The identity includes a specially commissioned typeface and icon set designed by Atipo. We continue to work as brand and design partners.

Ico-website-2014_Luton_type_3
Ico website 2014_Luton_V26
Ico website 2014_Luton_V27
PF_new_7
LLA_brand
LLA_colour
Brand_basic
LLA_B_cards_thisone
Ico-website-2014_Luton_V28_thisone
LLA_Paterns_
LLA-brand-assets
Ico website 2014_Luton_V213
LLA_Airsite
Ico website 2014_Luton_V211
Ico website 2014_Luton_V210
LLA_Clock