We learnt that investors at this level are always looking for something different, so were determined to create literature that similarly departed from the norm. Entitling the book ‘Anything but ordinary’ dictated our whole design approach and led to the choice of an unusual format, an unexpected colour palette and an interesting mixture of papers. This resulting piece is clear and informative, but clearly positions Hamptons RDI at the cutting edge of premium property marketing. The accompanying poster shows off the design to dynamic effect.