The surprising responses to this new medium have shown that tapping into the creativity of the general public can produce some striking results.

Far from being a predictable white-walled space, the digital gallery is a cinematic sequence of intriguing rooms, staircases and dramatic corridors - beautifully shot in black and white by photographer Nigel Spalding and accompanied by a Daniel Pemberton soundtrack . The result is a constantly updated piece of artwork in ever-changing environments.