ico : Tweetflakes. Christmas self promotion 2010
Unique and ephemeral - every tweet is like a snowflake. That was the thought behind this seasonal communication. We also wanted to bring an online message into the physical world, and what better way to do that than by creating beautifully printed Christmas cards? Every single card is a one-off, with our software generating the artwork directly from the Twitterverse. The cards were then printed and lovingly packed into bundles and sent off to clients and friends for them to send to friends in turn.
Our Solution
But this is only half the story. Visitors to tweetflakes.co.uk can generate their own twitter messages and see them transformed before their eyes; or simply enjoy the constantly updated snowstorm of #xmas tweets. What started as a simple idea turned into a sprawling beast, with us creating multiple snowflake experiments and hundreds of pages of artwork, not to mention needing to do massive amounts of moderation. Who would have thought that a simple #xmas hashtag could harbour so much porn spam? (Apologies if any slipped through the net, hope they didn't put a damper on your festive mood). To see a further flurry of (unmoderated) #xmas tweetflakes and add some of your own, go to tweetflakes.co.uk.
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