ico : V&A village fete installation 2008
ico were invited to host a stall at this year's V&A village fete. The fete is an industry institution that we were really proud to be part of. Our show-stopping Flap to Freedom chicken race game proved irresistible to fete-goers.
Our Solution
The V&A village fete is a contemporary take on the traditional English fete, providing an extraordinary array of creative, fun, engaging and imaginative events and games by leading as well as up-and-coming designers.
ico devised an interactive game based around the idea of racing ‘battery’ hens to freedom. Through the clever use of hidden technology, our custom-built robotic chickens were controlled by the frenzied movement of flapping participants. No one worked out how it was done but everyone had fun trying to be the fastest flapper.
TAGS: environments | installation
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