The V&A Village Fete is a contemporary take on the traditional English fete, providing an extraordinary array of creative, fun, engaging and imaginative events and games by leading, as well as up-and-coming, designers.

Embracing the fete theme of the Blitz spirit, ico invited fete-goers to a wartime grocer's shop. Clearly hit hard by the effects of rationing, our shop shelves were lined only with tins of Spam. Participants of Crash! Spam! Wallop! were asked to become assailants and attack the tins armed with a wildly oversized catapult and a box of fruit. Tumbling tins meant points and prizes so an enthusiastic barrage ensued. Added excitement came from an aural assault of ear-splitting sound effects that were triggered as the tins toppled. In keeping with the theme, our stall inspired rationing style queues, attracting hoards of would-be havoc-makers of all ages.