National Railway Museum : NRM Website
ico won a three-way pitch to redesign and produce the new online experience for the NRM. The new site is designed to support the Museum's activities, maximise its revenue streams, bring its messages to new audiences and engage with existing audiences in fresh and exciting ways. ico's role involved developing a completely fresh look and feel, creating the information architecture, template design and front-end build.
NRM is a destination for all rail enthusiasts. However, as a working museum, there are a wide variety of activities on offer for children and families. This inspired our approach to the IA and interface design - to firmly position the museum as a world class visitor experience. A series of dynamic interchangeable modules promote museum features and events, and act as teasers for content located deeper within the site. The use of imagery involving people, as well as of the National Collection, demonstrates the interactive nature of the museum experience.
A further challenge was to create overall visual impact. Working with museum staff, we took advantage of the museum’s wealth of assets and created a series of colourful graphic photographs to be used as backgrounds. The resulting image rich interface is a continual emotive reminder of railway life and the beauty of the locomotives.
Accessibility is of paramount importance when building an all-inclusive online experience; the NRM site achieves a high rating in this vital category.
TAGS: web