Snog : Naming and brand identity
Snog is the first frozen yogurt brand to hit British shores and Snogging mania is set to sweep the nation. It's an exciting new retail concept with a bold name and brand created by ico.
Our Solution
The Snog name, coined by ico, is derived from ‘Snow & Yogurt’ and is the perfect solution for a bold, young, urban and British brand. In effect, the name informed the entire creative concept. A fun and infectious copy-led approach followed. Bright pop colours and an edgy typographic style completed the brand.
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