ubyu : brand identity and website
ubyu is an advanced online facility for anyone wishing to create their own high quality bespoke books. As creative and digital partners to the enterprise, we conceived the brand strategy, name, brand identity and the online user experience and systems integration.
Our Solution
Primarily aimed at image makers and creatives, the ubyu brand strategy focuses around the key points of difference presented by this new service. ubyu will offer a distinct enhancement in print and production quality and a greater variety of design and finishing options.
The name, identity and tone-of-voice presents a refined and professional proposition. Overall, there is a visual calmness to the brand that suggests confidence. We directed John Ross to illustrate the exceptional quality of the product through photographic image.
The website is the work of a collaboration between ico's designers and programmers and the back-end developers at on-IDLE. The goal was to reflect the brand's values by creating a site that belies its comprehensive functionality and complex e-commerce aspects. Carefully considered architecture and a instinctively intelligible interface make for a professional and seamless user experience.
