Underwoods LLP : Brand identity
Underwoods are a family-owned law firm that, unlike many of its West End rivals, has stayed small, independent and refreshingly personal. However, their existing identity was generic, forgettable and didn't do justice to the Underwoods offer.
Our Solution
Working closely with the Partners, we identified a unique tone-of-voice for the firm, resulting in a refined visual identity and an over-arching message of 'Uncommon Sense'.
To express this, we created a suite of literature using a set of witty illustrations by Tim Ellis, a refreshingly direct writing style, unusual formats and attention to every finishing detail. Each brochure uses a different stock and is Singer-sewn and foil stamped to give a precious feel and ultimately a human touch.
TAGS: branding | literature