Yoobi : brand identity

Following a robust brand strategy we've named and created a brand for what will be London's first temakeria, in Soho. Temaki is fresh sushi wrapped in a cone - perfect for eating by hand. The name is derived from the word 'yubi' the Japanese word for fingers. The visual perfectly captures the essence of a brand which was inspired by trips to Rio, Tokyo and London. Our remit covers all aspects of the brand as it grows from packaging and menu displays to website and in-store signage.